![]() ![]() The hype crests as Apple unveils The Product at A Big Deal launch event, and then customers flock to buy The Product by the millions.Īnd that’s kind of what’s happening with the new “mixed-reality” headset the tech world expects Apple to unveil at its developer conference on June 5, in what would arguably be its most ambitious launch since the iPad in 2010. ![]() Then a somewhat clearer picture emerges, courtesy of reporting by mainstream media outlets. ![]() Every big, new Apple Product Launch follows a template, one the company pioneered and perfected with the iPhone and then the iPad.įirst, long-running rumors and speculation about a mystery device - a version of existing products made by competitors but presumably much better because Apple is making it - percolate among the Apple-obsessed tech set. ![]()
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